Unit 20: Advertising Media

Advert 1 - Spotify Advert: For my Spotify ad, I used word to create the script and then Davinci Resolve to record my audio and place the happy music in it. I got the music from a copyright free website called Pixabay. It was exactly what I wanted and portrayed how the ad should be perfectly. I recorded the audio using my microphone and emphasised my voice to make it engaging. I made sure that the sound bed is low in the mix so that the VoiceOver can be heard clearly. I kept it to a shorter time frame so it can be used on Spotify with no problems. Advert 2 - Social Media Profile: I decided to write about my USPs in my bio - Woodlands Trust and the product being environmentally friendly. This shows the audience that clicks onto my profile will be the first thing they see. Due to the format of Instagram the font is fixed. The name of the account is the same as the company name "Knight Organics". This will catch the audience's attention immediately and will be able to think a...

Advert 1 - Spotify Advert: In my Spotify advert, I have ensured that I keep within legal and ethical guidelines. I have made sure that I used non-copyright music throughout the advert. In the script, I mention claim that the soap is environmentally friendly which is not a false claim as the soap contains only natural products and all terms used will be clear and no misleading claims have been stated. There is no language in the script that talks about men or women specifically therefore, there are no ethical issues about the representation of my target audience.  Advert 2 - Social Media Profile: In my social media profile, I have not used any copyrighted profile picture as I have used the "Knights Organics" logo, nor have I used any false claims. I have stated about the charity which is, as well, not a false claim. This means I keep within the legal requirements. In my bio, I have made sure to not use any harmful language. In the every post, I will ensure there are no false c...

Advert 1 -   Spotify Advert: I have used catchy music to engage the listener as well as clearly spoken words that describe the soap and that it will make them clean. This may make the listener more interested in the soap and may want to purchase it as it is environmentally friendly and the company donates to a charity. Another convention is that the brand name is clearly said in the advert so the listener knows how to find the company.  The audio of the ad may make the listener more happy and willing to listen when they hear the uplifting music. The spoken language might pique their interest with key words like "environmentally friendly". I edited the ad so the voiceover doesn't immediately come in and lets the music engage the listener first, then goes on for a second after the voiceover has stopped. Advert 2 - Social Media Profile: The conventions that I followed for my profile was to advertise my product all over the account using posts, stories and highlights.  The Wo...

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