Unit 20: Advertising Media

Advert 1 - Spotify Advert: In my Spotify advert, I have ensured that I keep within legal and ethical guidelines. I have made sure that I used non-copyright music throughout the advert. In the script, I mention claim that the soap is environmentally friendly which is not a false claim as the soap contains only natural products and all terms used will be clear and no misleading claims have been stated. There is no language in the script that talks about men or women specifically therefore, there are no ethical issues about the representation of my target audience.  Advert 2 - Social Media Profile: In my social media profile, I have not used any copyrighted profile picture as I have used the "Knights Organics" logo, nor have I used any false claims. I have stated about the charity which is, as well, not a false claim. This means I keep within the legal requirements. In my bio, I have made sure to not use any harmful language. In the every post, I will ensure there are no false c...

Advert 1 -   Spotify Advert: I have used catchy music to engage the listener as well as clearly spoken words that describe the soap and that it will make them clean. This may make the listener more interested in the soap and may want to purchase it as it is environmentally friendly and the company donates to a charity. Another convention is that the brand name is clearly said in the advert so the listener knows how to find the company.  The audio of the ad may make the listener more happy and willing to listen when they hear the uplifting music. The spoken language might pique their interest with key words like "environmentally friendly". I edited the ad so the voiceover doesn't immediately come in and lets the music engage the listener first, then goes on for a second after the voiceover has stopped. Advert 2 - Social Media Profile: The conventions that I followed for my profile was to advertise my product all over the account using posts, stories and highlights.  The Wo...

Spotify Advert: Spotify Advert Social Media Profile: Magazine Advert: Billboard:

  Spotify Advert -  Social Media Profile -  Magazine Advert -  Billboard - 

List of campaign materials: Online - Spotify Advert, Social Media Profile Traditional - Magazine Advert, Billboard Production Schedule: Mindmaps: Spotify Advert -  Social Media Profile -  Magazine Advert -  Billboard -  Documents Spotify Advert -  Social Media Profile -  Magazine Advert -  Billboard - 

CeraVe Campaign: It's campaign slogan is #ClearItUpLikeADerm. They said it will " educate consumers on preventing and treating one of the most common skin conditions around the globe – acne." No.7 Skincare Campaign: Their mission is a s  "the ally of unstoppable women everywhere, we're committed to helping you be the best version of 'you' you can be, every single day. If you're celebrating success we'll help you shine, and if you're struggling we'll help you through. It takes momentum and confidence and sometimes sheer wilfulness to live life on your own terms - and we should know, we've been ripping up the rulebook since 1935 - so you need allies you can rely on. We're here for your whole beautiful, messy story, and we can't wait to hear it." Bulldog Skincare: They say " No matter your skin type or grooming needs, Bulldog is here to help you look and feel your best." Bulldog use "Amazing Natural Origin Ingr...