Discuss the legal and ethical constraints within the planned campaign (D1)

Advert 1 - Spotify Advert:

In my Spotify advert, I have ensured that I keep within legal and ethical guidelines. I have made sure that I used non-copyright music throughout the advert. In the script, I mention claim that the soap is environmentally friendly which is not a false claim as the soap contains only natural products and all terms used will be clear and no misleading claims have been stated. There is no language in the script that talks about men or women specifically therefore, there are no ethical issues about the representation of my target audience. 

Advert 2 - Social Media Profile:

In my social media profile, I have not used any copyrighted profile picture as I have used the "Knights Organics" logo, nor have I used any false claims. I have stated about the charity which is, as well, not a false claim. This means I keep within the legal requirements. In my bio, I have made sure to not use any harmful language. In the every post, I will ensure there are no false claims or harmful content. The profile is made in Instagram which cannot be copyrighted as it is a fixed format.

Advert 3 - Magazine Advert:

In, this advert, there is no harmful language that could be interpreted in the wrong way. I have stated that it uses natural ingredients which isn't a false claim which means there are no legal issues there. Ethically, there are no images that could portray anything harmful as there are flowers, would and soap. There is no content that could be seen as male or female oriented. I have also used copyright free images so the ad cannot be copyrighted. 

Advert 4 - Billboard:

My billboard is similar to my magazine advert as there are no male or female suggestions. The only text on the billboard is to tell the reader what ingredient is used which does not breach any guidelines. If any inappropriate language were to be on the billboard, the company would receive lots of complaints as all ages and demographics may see it, this could lead to the company shutting down. Like the magazine advert, there are no copyrighted images on it, meaning the there are no legal issues surrounding that topic.


Relevant CAP codes:



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Explain how the created media components comply with the codes and conventions of the media sectors (M3)

Advert 1 -   Spotify Advert: I have used catchy music to engage the listener as well as clearly spoken words that describe the soap and that it will make them clean. This may make the listener more interested in the soap and may want to purchase it as it is environmentally friendly and the company donates to a charity. Another convention is that the brand name is clearly said in the advert so the listener knows how to find the company.  The audio of the ad may make the listener more happy and willing to listen when they hear the uplifting music. The spoken language might pique their interest with key words like "environmentally friendly". I edited the ad so the voiceover doesn't immediately come in and lets the music engage the listener first, then goes on for a second after the voiceover has stopped. Advert 2 - Social Media Profile: The conventions that I followed for my profile was to advertise my product all over the account using posts, stories and highlights.  The Wo...
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