Unit 20: Advertising Media

  Replaces white with gold to show luxury

The aim of advertising is to promote and appeal products to desired audiences: create a profit launch a new product or service create awareness of a product/service  rebrand an existing brand or product (change perceptions of that brand or product) create awareness of an issue or adjust attitudes or behaviours (non-commercial advertising) Exploring Example Adverts Create a profit -  Launch new product or service -  Create awareness of a product/service -  Rebrand an existing brand or product -  Create awareness of an issue or adjust attitudes or behaviours -  Examples of effective multichannel marketing campaign Gatwick Airport -  Turning construction hoardings into public information points.  The free space on construction hoardings was transformed by installing giant mobile barcodes. TopShop -  Engage customers in-store by offering them a novel, exciting experience. Increase customer and prospective customer engagement on Facebook...