Describe a campaign and evaluate two campaigns (P1 & M1)
P1: Haribo Starmix The Product: Slogan - This is the slogan that they state on their website - "Kids and grown-ups love it so - the happy world of Haribo." Aims - HARIBO's mission is to sell their product to a wide audience and maintain their brand by spreading their message in the advert. They also promote the sales by celebrating the 25 years of it being released with largest ever on-pack promo. It's also to sell an existing product, maintaining brand awareness and refreshing the idea that they appeal to adults. Choice of Media - On TV adverts, social media applications, billboards, radio, cinema, newspaper, website, sponsoring, promotions and others. The Audience: Target Audience - According to HARIBO themselves, they state, "families with children between 4 and 14 years old". This means that it is not just children that they have as a target audience but adults too - this is because their adverts show adults with childlike voices. We can assume that the...