Advert 1 - Spotify Advert: I have used catchy music to engage the listener as well as clearly spoken words that describe the soap and that it will make them clean. This may make the listener more interested in the soap and may want to purchase it as it is environmentally friendly and the company donates to a charity. Another convention is that the brand name is clearly said in the advert so the listener knows how to find the company. The audio of the ad may make the listener more happy and willing to listen when they hear the uplifting music. The spoken language might pique their interest with key words like "environmentally friendly". I edited the ad so the voiceover doesn't immediately come in and lets the music engage the listener first, then goes on for a second after the voiceover has stopped. Advert 2 - Social Media Profile: The conventions that I followed for my profile was to advertise my product all over the account using posts, stories and highlights. The Wo...
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